Newspaper Ads and Coupon
Campaigns Waste Hundreds
of Dollars a Pop
If you've ever bought ad space, you know how expensive it is. And even advertising professionals have no idea how well (or even if) it works to bring new customers in. An ad you place today may result in a new customer in three months, and it usually takes a few ads. And coupon campaigns? For the tiny minority of coupons that get redeemed, you're taking a loss for a customer that may never return. The bottom line? You're probably spending over $20 per new customer with these approaches.
If there was a way for you to get dozens of targeted customers to show up to your door, spend a full minute inside your location, all the while not having to offer a discount, paying only for new unique customers and at a greatly reduced price per head, why wouldn't you do it?